Mango 'Picture it' Campaign Proposal Throughout the years, the Spanish fashion retailer Mango lost its ability to successfully compete with other brands on the British market. My final major project was an attempt to change consumer perception of the brand, increase sales and brand awareness by taking the brand towards a new direction. Being inspired by social media and all its aspects, ‘ # Picture it’ is a communication campaign designed specifically for the British market.
Arnold Palmer was an American professional golfer who is generally regarded as one of the greatest players in professional golf history. Nicknamed "The King" he was one of golf's most popular stars and its most important trailblazer because he was the first superstar of the sport's television age which began in the 1950s. Arnold's social impact on behalf of golf was perhaps unrivaled among fellow professionals; his humble background and plain-spoken popularity helped change the perception of…
Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to get along better in life.
Activist Caroline Casey tells the story of her extraordinary life, starting with a revelation (no spoilers). In a talk that challenges perceptions, Casey asks us all to move beyond the limits we may think we have. First, Caroline Casey put Ireland on the accessibility map. Now shes changing the global social landscape for people with disabilities.