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cycle of social change: perception (storyteller), behaviour (motivator), rules (mobilizer), system (platform builder)

cycle of social change: perception (storyteller), behaviour (motivator), rules (mobilizer), system (platform builder)

25-year-old Cerebral palsy sufferer conducts social experiment to show how the public react to people with a disability

25-year-old Cerebral palsy sufferer conducts social experiment to show how the public react to people with a disability

Mango 'Picture it' Campaign Proposal  Throughout the years, the Spanish fashion retailer Mango lost its ability to successfully compete with other brands on the British market. My final major project was an attempt to change consumer perception of the brand, increase sales and brand awareness by taking the brand towards a new direction. Being inspired by social media and all its aspects, ‘ # Picture it’ is a communication campaign designed specifically for the British market.

Mango 'Picture it' Campaign Proposal Throughout the years, the Spanish fashion retailer Mango lost its ability to successfully compete with other brands on the British market. My final major project was an attempt to change consumer perception of the brand, increase sales and brand awareness by taking the brand towards a new direction. Being inspired by social media and all its aspects, ‘ # Picture it’ is a communication campaign designed specifically for the British market.

Max Gardner: Changing Marijuana Perception at the Brand Level - http://www.psfk.com/2015/05/marijuana-perception-cannabis-industry-war-on-drugs.html

Max Gardner: Changing Marijuana Perception at the Brand Level - http://www.psfk.com/2015/05/marijuana-perception-cannabis-industry-war-on-drugs.html

Arnold Palmer was an American professional golfer who is generally regarded as one of the greatest players in professional golf history. Nicknamed "The King" he was one of golf's most popular stars and its most important trailblazer because he was the first superstar of the sport's television age which began in the 1950s. Arnold's social impact on behalf of golf was perhaps unrivaled among fellow professionals; his humble background and plain-spoken popularity helped change the perception of…

Arnold Palmer was an American professional golfer who is generally regarded as one of the greatest players in professional golf history. Nicknamed "The King" he was one of golf's most popular stars and its most important trailblazer because he was the first superstar of the sport's television age which began in the 1950s. Arnold's social impact on behalf of golf was perhaps unrivaled among fellow professionals; his humble background and plain-spoken popularity helped change the perception of…

Stunning photoshoot of model Madeline Stuart shot at Rixey Manor in Virginia breaks all sorts of expectations.

Stunning photoshoot of model Madeline Stuart shot at Rixey Manor in Virginia breaks all sorts of expectations.

Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to get along better in life.

Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to get along better in life.

Activist Caroline Casey tells the story of her extraordinary life, starting with a revelation (no spoilers). In a talk that challenges perceptions, Casey asks us all to move beyond the limits we may think we have.  First, Caroline Casey put Ireland on the accessibility map. Now shes changing the global social landscape for people with disabilities.

Activist Caroline Casey tells the story of her extraordinary life, starting with a revelation (no spoilers). In a talk that challenges perceptions, Casey asks us all to move beyond the limits we may think we have. First, Caroline Casey put Ireland on the accessibility map. Now shes changing the global social landscape for people with disabilities.

Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. | Amy Cuddy | Speaker | TED.com

Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. | Amy Cuddy | Speaker | TED.com

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