When you wax or tweeze your brows: use a straight object as a guide. they should Start: even with edge of nose to brow, Arch: straight from edge of nose, through center of eye to brow. End: nose outside edge of eye to brow.
How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
I cannot rave about Elf products enough. By far the cheapest makeup, but it's seriously all high quality, gorgeous, and long-lasting. These are some of their most popular products. My fave out of the bunch is the eyebrow kit.