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Herb Lubalin: This politically charged anti war poster was designed (and written) by Herb Lubalin done in 1972 for an AIGA exhibition called in Black and white

Herb Lubalin: This politically charged anti war poster was designed (and written) by Herb Lubalin done in 1972 for an AIGA exhibition called in Black and white

“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”

“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”

https://flic.kr/p/cgvfGf | “On Your Marks” book jacket designed by Herb Lubalin, 1969

https://flic.kr/p/cgvfGf | “On Your Marks” book jacket designed by Herb Lubalin, 1969

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