Whether they have attended a seminar on the subject, read an article or been recommended to the process, many businesses are aware of the importance of SEO copywriting and the benefits of the practice; from attracting the attention of search engines to gaining new customers the benefits are widely known.
In the past, some article writing was aimed at search engines more than users. Today that strategy rarely leads to a successful campaign. The focus can no longer be placed so directly on getting links. Nor are keywords as important as they were. Content has to concentrate on the needs of the target audience like never before.
Search Engine Optimisation (SEO) is about helping your website to get the traffic that it needs. When you use the internet to find what you want you probably use it in the same way as everyone else. Most of us go on the likes of Google and search for what we want.
In the competitive world of online marketing, it all comes down to SEO. Effective SEO can lead to increased traffic, more visitors and increased profits, and that’s what everyone in this business wants to achieve.