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The Sparks Maxim: The Social Megaphone

Over the past few weeks, I have become more aware of how quickly someone will convey an opinion on social media.

Should we follow statistics, or influencers or follow our own thinking? Read more at http://blog.thesocialms.com/

Influencers Are Lying, Statistics Are Only Telling Half The Truth

Statistics represent some kind of average. Without more data statistics can and should not be more than a first indicator for your social media strategy.

Why #PR fails with social media marketing

Why PR fails with social media marketing

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at #PR News' Social Media Measurement Conference.

Being able to articulate social media metrics are important, but get the basics under control first says Katie Paine, featured speaker at PR News' Social Media Measurement Conference.

It’s not enough to call social media a “trend.” It’s a full-fledged cultural phenomenon, and more business owners are jumping on the bandwagon each and every day.

7 Social Media Myths Exposed

It’s not surprising, considering the fast-paced and often confusing nature of the social media industry, that myths and misinformation are prominent.

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