Design Team from Hoseo University, Hye jin-Lee and Mi yeon-Kim. Using the elasticity of rubber, when you press down on the head, the hole will widen so you can push the thread through. So smart. So simple. IDEA 2012 Silver Award Winner #productdesign #industrialdesign
A wristwatch series, inspired by the drafting instruments draftsmen use to prepare precise plans and drawings. The first watch, scale, borrows the layout of a calibrated ruler. The scale marks are printed directly on the crystal rather than on the face to emphasise the link to gradations. We hoped our design would function like a tool to help wearers measure time as they would measure length.