The opening ceremony of the 1948 Olympics in London. Nicknamed the Austerity Games because England was still under rationing and much of London had yet to be rebuilt after the blitz. Many countries brought in their own food for their athletes, including the USA which delivered bread, chocolate and other delicacies daily.
Coca-Cola made its first appearance at the Amsterdam 1928 Olympic Games? That summer, a freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola which vendors sold from kiosks located around the Olympic Stadium. - World of Coca Cola.