Father’s Day is a celebration that honors and celebrates fathers, parenthood, and the general influence of fathers on society. Many countries celebrate Father’s day on a third Sunday of June, but some countries have Father’s Day in May too.
SBI Life celebrates Fathers Day at two cities - Kolkata & Mumbai (South City Mall & Mumbai - Infiniti Mall, Malad). Ideazfirst was appointed to ideate and execute the event with some innovative ideas. We use Augmented Reality Game between father & child first time.