By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.
Ketchup Bottle as Pancake Batter Dispenser - Portion pancake batter with precision―without the usual mess of transferring batter from the bowl. Squeeze out baby-size or plate-size rounds, or add Mickey Mouse ears to a batch of silver dollars.
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KETCHUP folder: When students are absent, place a "ketchup folder" on their desk and slide their missed assignments inside the folder throughout the day. Fun and creative way of getting missed work to students who were absent