Times are tough, and we may be headed for even more difficult times in this crazy, mixed-up advertising industry. There's a silver lining, however. See how companies that increased marketing and advertising budgets fared during past recessions and economic downturns. A fun, 11-slide presentation with retro images.
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England. It is the second-largest retailer in the world measured by profits. The company was founded in 1919 by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco opened in Burnt Oak, Middlesex.
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