Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.

Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.

Kacie Mills Check Yourself Before You Wreck Yourself:  Campaign for Drunk Driving Awareness

Kacie Mills Check Yourself Before You Wreck Yourself: Campaign for Drunk Driving Awareness

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