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Braun SK 6 phonosuper (Hans Gugelot + Dieter Rams, 1961)

3 Good Design is Aesthetic, Dieter Rams

whatdyoucallit:  “ Nizo S 800 Braun Super 8 Camera designed by Dieter Rams in 1970  ”

Nizo S 800 Braun Super 8 Filmkamera designed by Dieter Rams in Photos by VernissageTV Didier Leroi

TP1 pocket radio/phono combination, 1959, by Dieter Rams for Braun

oyeahdesign: “ TP 1 Radio/Phono Combination Design: Dieter Rams for Braun, 1959 ”

MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun

MPZ 21 Multipress Citrus Juicer, by Dieter Rams and Jurgen Greubel for Braun.

Steve Jobs and particularly Apple VP of Design, Jonathan Ive both exalted Dieter Rams's 10 principles of inventing a beautifully crafted aesthetic for a product—paying a homage to each criterion, each time it was within their realm to create and invent a new form of Apple gadget—ready to set the industry standards—by infusing technology with the art of design.

Dieter Rams: Less but Better Retrospective at the San Francisco Museum of Modern Art

MPZ 21 Multipress Citrus Juicer, 1972, by Dieter Rams and Jurgen Greubel for Braun.

mpz 21 multi press citrus juicer - Braun - Dieter Rams et Jürgen Greubel

Nizo S 800 Braun Super 8 Filmkamera designed by Dieter Rams in 1970. Photos by VernissageTV Didier Leroi

Nizo S 800 Braun Super 8 Filmkamera designed by Dieter Rams in Photos by VernissageTV Didier Leroi

Braun SK 6 phonosuper (Hans Gugelot + Dieter Rams, 1961)

3 Good Design is Aesthetic, Dieter Rams

Dieter Rams

Great one-on-one conversation with industrial design pioneer Dieter Rams.

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