Draw a big crowd by publicizing your event with a press release, email campaign, newsletter, and by having everyone involved work their contacts. Most of all, make it a fun individual fundraising event that captures attention and supports a great cause.
10 tips on getting corporate sponsors for your fundraising event. Article explains how to find sponsorships by seeking companies with both an affinity for your cause, plus a synergy with your event. Use a written business proposal showing what's in it for