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#NativeAdvertising - Was ist das und wie geht das?

#NativeAdvertising - Was ist das und wie geht das?

Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively.

Native Advertising Dominates Facebook Audience Network (Study)

Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively.

What you need to know in advertising today - Here are the stories from this week that got us thinking:  Have you noticed that the big TV networks are touting their upfront sales? For example, Adweek reported that Fox had pulled in solid price increases, though its sales volume was flat versus last year. ABC even put out a press release–a rarity–talking up its high single digit increases in pricing and revenue  for this year's upfront, i.e. the annual bonanza during which TV giants sell the…

What you need to know in advertising today

What you need to know in advertising today - Here are the stories from this week that got us thinking: Have you noticed that the big TV networks are touting their upfront sales? For example, Adweek reported that Fox had pulled in solid price increases, though its sales volume was flat versus last year. ABC even put out a press release–a rarity–talking up its high single digit increases in pricing and revenue for this year's upfront, i.e. the annual bonanza during which TV giants sell the…

For the second year TV viewership of 18-49 year olds (on traditional sets) dropped over the course of the TV season. Univision is the only major network that showed audience growth, with numbers up 7.6 percent from a year ago.

Key 18-49 Demo Watching Less TV

For the second year TV viewership of 18-49 year olds (on traditional sets) dropped over the course of the TV season. Univision is the only major network that showed audience growth, with numbers up 7.6 percent from a year ago.

Bewkes: Game of Thrones Piracy 'Better Than an Emmy' Exec talks streaming, stealing and the Time Inc. spinoff

Bewkes: Game of Thrones Piracy 'Better Than an Emmy'

Bewkes: Game of Thrones Piracy 'Better Than an Emmy' Exec talks streaming, stealing and the Time Inc. spinoff

2012 isn’t 1952, and cars and computers are not the same, but being able to sense and articulate a vision is still the job of marketers. What’s our vision for our own future, today? And why do so many people want to use their minimalist iPhones to take altered pictures of their friends?

2012 isn’t 1952, and cars and computers are not the same, but being able to sense and articulate a vision is still the job of marketers. What’s our vision for our own future, today? And why do so many people want to use their minimalist iPhones to take altered pictures of their friends?

Looking back at our breakdowns of so-called "native advertising," the ad-world terminology for an advertisement made to look like a news story, you may have noticed that these execrable, nauseating...

Looking back at our breakdowns of so-called "native advertising," the ad-world terminology for an advertisement made to look like a news story, you may have noticed that these execrable, nauseating...

Brand marketers and agencies do not have the same urgency as publishers, but they are just as eager to gain an edge over their competitors—a...

Brand marketers and agencies do not have the same urgency as publishers, but they are just as eager to gain an edge over their competitors—a...

How Do Goals, KPIs And Benefits Of Content Marketing Compare To Native Advertising? #infographic

How Do Goals, KPIs And Benefits Of Content Marketing Compare To Native Advertising? #infographic

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.

Still not sold on native advertising? 3 benefits you should know about.

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.

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