This is an example of a sweepstakes for Coca Cola because they are competing for $100,000 dollars based on luck. It is targeting Canadian fans during the Olympics. This is a franchise-building promotion because it helps to build brand equity.
Dannon uses an online promotion called "Rally for Recess" in order to generate traffic to its Facebook site and engage the target of the 2 sub-brands that run the promotion (parents). It consists on putting promotional codes in the packaging of Danonino and Danimals which consumers can redeem online in order to help their children's school to win a $30.000 playground makeover.
Sephora: Sephora offers complimentary samples with every purchase in order to encourage trial of new products which is intended to influence the purchase of full-size items. This is a franchise-building promotion because it helps to strengthen the brand image of Sephora as the customer's first choice that comes to mind for beauty and hygiene care.
McDonald's partnered with Hasbro to create a sweepstakes promotion called Monopoly to give their customers a chance to win money. The target would be people 25 or older who are in a financial situation that would include them not being able to afford much better than McDonald's and the need to win more money. It is franchise building as Monopoly is a family game and McDonald's is therefore promoting a family friendly reputation.
Both of these we're given to our class by the representative of the Anaheim Ducks. This was a giveaway sales promotion because he handed them out for free to class. We were his target market since he knew he was speaking to a class of college students. This is franchise building because it keeps the ducks brand in my mind every time I look in my back pack