Designer Patrick Sung came up with the idea of flat sheets of recyclable corrugated cardboard called the Universal Packaging System or UPACKS. Fold & conform to any shape while maintaining structural rigidity and protecting the contents.
Heineken and WAMP made an exclusive tender, and invited 5 designers to design a unique bottle concept. These 2 meter high models were presented in the WAMP design fair. Designed by kissmiklos, Budapest, Hungary.