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Why brand purpose requires more than just a snappy slogan | Consumers increasingly want organisations to demonstrate a purpose beyond profit and prove a business commitment to making the world a better place, but it requires more than a snappy slogan, with brands needing to set out their objectives and prove they are in it for the long term. (15/02/16) || Brand Architecture > Developing a Brand Architecture Strategy > Step 1: Defining Brand Potential > Articulating the Brand Vision

Is Apple Music a brand? And, from a brand point of view, is Apple Music the same or different from Yahoo! Music? What about iTunes or the F150? To answer these questions, I want to take you on a journey to the middle part of the brand architecture spectrum (the part that falls between Branded […]

Brand Architecture, a branding & design agency with a passion for creating memorable design, has a knack for creating great logos. Check 'em out.

Coke’s ‘one brand’ strategy highlights one of the great marketing themes of our lifetime | This diagram lays out the complete geography of brand architecture. (11/03/15) || Brand Architecture > Developing a Brand Architecture Strategy > Step 3: Branding New Products and Services

P&G to Shed More Than Half Its Brands | P&G will narrow its focus to 70 to 80 of its biggest brands and shed as many as 100 others whose performance has been lagging. The brands P&G will keep—like Pampers diapers and Tide detergent—generate 90% of its $83 billion in annual sales and over 95% of its profit. (01/08/14) || Brand Architecture > Developing a Brand Architecture Strategy > Step 1: Defining Brand Potential > Defining the Brand Boundaries

Learning objectives for this two day training course include: • Define what a brand is and what branding is about • Define various types of brand architecture and extensions • Identify your brand’s products, the features of those products, and their values • Write a mission, vision, and style statement for a brand • Effectively plan an internal and external brand launch • Monitor and evaluate your brand, and more. #corporatebrand #managing #courseware

TOMRA, a Norwegian company at the forefront of global resource optimization, asked us to develop an evolved brand architecture that unified the brand.

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