People don't seem to understand that they are not just putting themselves at risk but everyone on the road at risk when they drink and drive. This picture is cool cause it uses a beer can and a coke can as "cars" in a head on collision.
The advertisement shows the appeal of pathos as it stirs up the emotion of sadness within viewers showing the after effects of drinking and driving. It shows that human bodies are fragile and any danger could easily break them. Therefore to lessen the amount of injured people, drivers should not drink and drive.
This ad is a very strong Persuasive ad. Having the headline, "Not everyone who gets hit by a drunk driver dies," and having her before picture and the picture of how she looks now is a very strong and shocking advertisement. Seeing what can happen to someone who got hit by a drunk driver is astonishing and the ad just speaks for itself. http://deardrunkdriver.com/