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In late 2014, LA sneaker boutique Authentix commissioned Brooklyn based architects UP Studio to design their new outlet. What UP conceptualised was a wholly customisable store, made from five 8-by-8 ft units on wheels able to rotate 360 degrees, allowing constant transformation.

In late 2014, LA sneaker boutique Authentix commissioned Brooklyn based architects UP Studio to design their new outlet. What UP conceptualised was a wholly customisable store, made from five 8-by-8 ft units on wheels able to rotate 360 degrees, allowing constant transformation.

The display of product was centralized and broken down into five 8' x 8' units. Each unit rotates 360 degrees allowing the space to be easily customized.

The display of product was centralized and broken down into five 8' x 8' units. Each unit rotates 360 degrees allowing the space to be easily customized.

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