This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
I really like the use of this logo. The word Idea takes shape as a pencil which is how most people get their ideas written down. This logo really tells people that this is a design company with the use of a pencil as the logo.
Sharing Economy UK, the trade body for major peer-to-peer companies including AirBnB and ZipCar, has been rebranded by Supple Studio, which has created a playful concept focusing on the idea of sharing.