Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.
"I never get tired of this view. Or the cool morning air and crackling fire nearby, with coffee brewing. Amidst my full schedule, I always create time for being with the trees, being with friends, being with the quiet of a forest."