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Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

Ok, if we're going to work on a company that does custom employee benefits packages we are (yawn) not going to fall asleep while we work on it!  No one comes to us for boring work right!?

Ok, if we're going to work on a company that does custom employee benefits packages we are (yawn) not going to fall asleep while we work on it! No one comes to us for boring work right!

Sutter Care at Home is the largest integrated home care agency in Northern California, with 7 service lines, including skilled home health, hospice, & home infusion/pharmacy servicing the majority of San Francisco Bay Area and Central Valley counties.     We assisted in bringing together these multiple offerings in multiple locations under one new (easily understandable) name, as well as rounding out the identity system and a few examples of how the brand could look and feel in the future.

Sutter Care at Home is the largest integrated home care agency in Northern California, with 7 service lines, including skilled home health, hospice, & home infusion/pharmacy servicing the majority of San Francisco Bay Area and Central Valley counties. We assisted in bringing together these multiple offerings in multiple locations under one new (easily understandable) name, as well as rounding out the identity system and a few examples of how the brand could look and feel in the future.

Teach me your ways young one

It went better than expected… // funny pictures - funny photos - funny images - funny pics - funny quotes -

St. Mary’s Medical Center is truly a wonder of architecture. It may be the world’s first stealth hospital. It sits squarely in the center of San Francisco, just steps from the bustling Haight-Ashbury district, and yet, no one knows it’s there. So, when the time came to refresh their QuickCare campaign and primary doctor campaign — the only successful advertising they’d ever done – we knew we had to hit the audience hard. Possibly with a blunt object.

St. Mary’s Medical Center is truly a wonder of architecture. It may be the world’s first stealth hospital. It sits squarely in the center of San Francisco, just steps from the bustling Haight-Ashbury district, and yet, no one knows it’s there. So, when the time came to refresh their QuickCare campaign and primary doctor campaign — the only successful advertising they’d ever done – we knew we had to hit the audience hard. Possibly with a blunt object.

One Medical is a private healthcare group that offers concierge-level care for a yearly fee of about $149. Many of us use and love them. They were expanding into NYC, and called us up to tell us they wanted to “kick some ass” on a tiny budget. And the point here is, if you can't afford to carpet bomb your audience with bland features and benefits to make your point, you sure as better get them talking, better yet make them laugh a little. Wait! did we just make going to the doctor fun?

One Medical is a private healthcare group that offers concierge-level care for a yearly fee of about $149. Many of us use and love them. They were expanding into NYC, and called us up to tell us they wanted to “kick some ass” on a tiny budget. And the point here is, if you can't afford to carpet bomb your audience with bland features and benefits to make your point, you sure as better get them talking, better yet make them laugh a little. Wait! did we just make going to the doctor fun?

One Medical is a private healthcare group that offers concierge-level care for a yearly fee of about $149. Many of us use and love them. They were expanding into NYC, and called us up to tell us they wanted to “kick some ass” on a tiny budget. And the point here is, if you can't afford to carpet bomb your audience with bland features and benefits to make your point, you sure as better get them talking, better yet make them laugh a little. Wait! did we just make going to the doctor fun?

One Medical is a private healthcare group that offers concierge-level care for a yearly fee of about $149. Many of us use and love them. They were expanding into NYC, and called us up to tell us they wanted to “kick some ass” on a tiny budget. And the point here is, if you can't afford to carpet bomb your audience with bland features and benefits to make your point, you sure as better get them talking, better yet make them laugh a little. Wait! did we just make going to the doctor fun?

Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

Suffice it to say, there are more than a few negatives associated with being a Correctional Officer. The pay is low, the work is depressing, and there’s a reasonable possibility that the “customers” will actually try to kill our readers if given the chance. Sure, there are upsides; solid benefits, no college degree required, and more job security than just about any other field. But the question is, how do we make a pitch that acknowledges the negative without dwelling on it?

St. Mary’s Medical Center is truly a wonder of architecture. It may be the world’s first stealth hospital. It sits squarely in the center of San Francisco, just steps from the bustling Haight-Ashbury district, and yet, no one knows it’s there. So, when the time came to refresh their QuickCare campaign and primary doctor campaign — the only successful advertising they’d ever done – we knew we had to hit the audience hard. Possibly with a blunt object.

St. Mary’s Medical Center is truly a wonder of architecture. It may be the world’s first stealth hospital. It sits squarely in the center of San Francisco, just steps from the bustling Haight-Ashbury district, and yet, no one knows it’s there. So, when the time came to refresh their QuickCare campaign and primary doctor campaign — the only successful advertising they’d ever done – we knew we had to hit the audience hard. Possibly with a blunt object.

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