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IBM's logo is a slab serif that uses some of the same type of Gestalt in which leaving parts of the logo out and still being able to comprehend the meaning. That is what I tried to do with my Greats by putting the ribbon through the center of the E,A to make it be able to be read as Greats or Greats.

IBM's logo is a slab serif that uses some of the same type of Gestalt in which leaving parts of the logo out and still being able to comprehend the meaning. That is what I tried to do with my Greats by putting the ribbon through the center of the E,A to make it be able to be read as Greats or Greats.

Nice positive/negative gestalt effect.

laws of figure ground and common destination/continuation

Great use of gestalt and simple images with logo. negative space. figureground. closure. proximity

When it comes to logo design, subtle messages can be more creative than the most detailed of illustrations. In today's post, we are sharing with you 24 unique an inspiring logo designs.

University of Essex --- because one time I got accepted to five graduate programs and this school offers one of them

University of Essex --- because one time I got accepted to five graduate programs and this school offers one of them

Borzoi Books, Alfred A Knopf Inc., 1945, designed by Paul Rand

Paul Rand's logos

Egipcia Borzoi Books, Alfred A Knopf Inc., designed by Paul Rand

ICK! Super simple and creative. Click thru for lots of other cool posters.

Swaan & Christos Promo posters design for the Swaan & Christos 2011 USA Tour. Swaan & Christos play their respective repertories together on the piano and guitar. Featured photography on posters by Mark Brooks.

My Process for Creating Custom Client Logos - Elle & Company

My Process for Creating Custom Client Logos

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