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It’s looking like Dennis the Menace will get his own pop-up shop in London next Christmas, if discussions already under way come to fruition. As Ian Downes from publisher and brand owner DC Thomson’s prospective licensing partner says, the success of a Beano pop-up will depend upon it adding to the retail mix already available. He’s hit the nail on the head – and in doing so highlighted how easy it is for a flexible initiative like a pop-up to add value for brand, trade and consumers alike.

It’s looking like Dennis the Menace will get his own pop-up shop in London next Christmas, if discussions already under way come to fruition. As Ian Downes from publisher and brand owner DC Thomson’s prospective licensing partner says, the success of a Beano pop-up will depend upon it adding to the retail mix already available. He’s hit the nail on the head – and in doing so highlighted how easy it is for a flexible initiative like a pop-up to add value for brand, trade and consumers alike.

Born March 17th 1951, Dennis the Menace and Gnasher were two of my favourite characters in the Beano comic. Along with Minnie the Minx, Billy Whizz, Roger the Dodger, The Bash Street Kids, Biffo the Bear, Little Plum, Lord Snooty... I loved them all!

Born March 17th 1951, Dennis the Menace and Gnasher were two of my favourite characters in the Beano comic. Along with Minnie the Minx, Billy Whizz, Roger the Dodger, The Bash Street Kids, Biffo the Bear, Little Plum, Lord Snooty... I loved them all!

Image result for bash street kids

Image result for bash street kids

The Beano Annual 1954 - Dennis The Menace

The Beano Annual 1954 - Dennis The Menace

The Beano #2000 (Issue)

The Beano #2000 (Issue)

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