The idea being this Coca Cola Light advert is that the new Coke is so 'light' it infact floats instead of falling downwards when being poured. Obviously it is just a play on the words but i think its effective and bring light humor to the advert.
I will love you forever, whoever finds my name on a bottle/can. And I don't even like coke. ~Siobhan Love this, I can't find my name and it's Kelly, I mean really how hard should that be to find, good luck to those with more unique/special names
Coca Cola's "Tribute to Fashion" They asked some of the best to put their stamp on the limited edition bottles :: Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Castiglioni & Etro (Bottle Design Coca Cola)