Shadow is inspired by “black magic”, which symbolizes the supernatural powers that cannot be seen with naked eyes. The eye logo is the portal to that spiritual essence. In the six pack of Shadow, each bottle has a different taste indicating a “different personality”, and they are represented on the labels as witches hands, scale, sword, moon, sun and fire. The overall style is dark and mysterious.
Valdis - Arianrhod is the Celtic Goddess of Fertility, Rebirth, Weaving and Fate. Her name has been translated as silver-wheel, a symbol that represents the ever-turning wheel of the year. The Goddess can shape-shift into an owl, her symbol, which enables Her to see into the dark depths of the human soul.