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Avantgard

Herb Lubalin spent a better part of his career trying to educate people on how to use his font avant garde, which he thought was quite misinterpreted.

Image from U&lc May 1987, a set on FlickR  The International Typeface Corporation  U&lc: Influencing Design and Typography

U&Lc May 1987 (U&lc, Herb Lubalin and the International Typeface Corporation, 1970 -

Promotional brochure announcing the release of the Serif Gothic typeface designed by Herb Lubalin and Tony Di Spigna. Brochure designed by Herb Lubalin, 1972.

Promotional brochure announcing Serif Gothic typeface designed by Herb Lubalin and Tony Di Spigna - 1974 Brochure designed by Herb Lubalin

Herb Lubalin, trade ad, 1970s. Via Past Print. “ When a good ad is set right, no one notices the letters* – they’re too busy reading the words. *Except art directors. ”

Herb Lubalin, trade ad, Via Past Print. “ When a good ad is set right, no one notices the letters* – they’re too busy reading the words. *Except art directors.

Assorted themed business cards -- This would entice people to collect each singular card, keep them and remember your information - More colourful and interesting - Shows off your skills and designs - Simple and clean

Trabajos de tipografia on Behance

Trabajos de tipografia on Behance

Trabajos de tipografia on Behance

Trabajos de tipografia on Behance

Avantgarde fontu icin yapilmis tipografik afis ornegi

Avant Garde font by designed by Herb Lubalin

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