Rodan + Fields was the #1 clinical selling brand in high end department stores like Bloomingdales & Nordstrom. They recognized, though, that the people who were buying their products was referral based and word of mouth. They made an unprecedented move and bought the company back from Estee Lauder and launched it in the Direct Selling channel in 2008. And they were SMART to do so! Sales have grown exponentially!
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