Headline- the large short texts that take up most of the advertisement effectively convey the message of how delicious Nutella (the product) tastes by appealing to the readers sense of taste(lick) and sight( texts are written in chocolate).
Had enough bad news? Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Publishe
30 of the most brilliant and effective print advertisements of the last few years
I really like this ad. It gives its exact point right from when u see the animal and then the Tide logo. I really like what they did here. Also the stripes/spots of each animal are laying on the ground as if they lost them. Well done