Some questionable SEO practitioners will do just about anything to boost their rankings. Maybe it is hitting you over the head with the exact same keywords, stuffed so repetitively it makes any decent content practically unreadable. Luckily, Goldilocks and her oatmeal issues lend a lovely visualization for the perfect SEO approach.
There are two main kinds of landing page testing: A/B and multivariate. Split testing compares two separate versions of a landing page. Multivariate contrasts different elements of one page, such as headlines, buttons and colors, in separate combinations