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Flowers in Design Letters cups: http://divaaniblogit.fi/charandthecity/2013/12/25/design-letters-mukit-hyasinteille/

For their latest typography project, Spanish graphic design company Lo Siento has constructed an alphabet out of white card stock that can be read from multiple perspectives. The letters are used to create words, hung from the ceiling; this structure invites the viewer to interact with the words by walking around each one. The fourth dimension makes it possible to read each word from all angles, which a simple 3d design would hinder.