This design is Lubalins most famous designs. It is his best work. I like how Lubalin made the ili into the mother, the father, and the child. Like a family. it was creative how Lubalin made pictures with the fonts. It was really creative.
Smart way of fusing an icon with the type inside a the "i" and "l" form the top half of a pencil. yet effective - designed by Reghardt Grobbelaar. ONE small triangle, reinforces the idea of the 'pencil' by making to 'L' and 'I' look like a pencil