ALONG FOR THE RIDE? Sometimes heroes come in small packages. Rosa Parks' fight was not just for her race, but also for everyone who is in love with what is right and hates what’s wrong. I thank God that Rosa didn’t miss that bus! WHY?
It’s such a remarkably simple idea: Design for humans and riders. Not engineers. In the past I’ve argued that transit Form is equally important as transit Function – if not more so. That is, Function is no longer enough. Transit is losing the war to cars at least in part because cars provide a more pleasurable experience than transit. In the future, it’s form, design and an attention to the needs of the rider that will separate the transit winners from the transit losers.