Colour forecasting means serious business…literally. Expect to see hues of radiant orchid everywhere this year, from clothing to textiles to culinary! A lot more went into selecting the purply-pink hue than simply flipping through paint chips. The search began with international tastemakers in industries including pop culture, technology, design, music, travel and fashion. Eventually making its way to a panel of colour experts before emerging as Pantone’s colour of the year 2014!