To help you capitalize on opportunities, rather than missing out on them, author and seasoned copywriter Debra Jason of The Write Direction presents a series on the five copywriting mistakes that cost a business money and how you can avoid them.
5 Copywriting Mistakes That Cost Your Business Cash: #2 Not Knowing the Target Market
Today’s marketing environment celebrates in-house content as a must-have for any business trying to grow and retain an audience. Joe Pulizzi, founder of The Content Marketing Institute and author of Epic Content Marketing presents the five elements to consider for quality content marketing. #MagnificentMarketing
Improve Conversion Rates by Understanding Why People Take Action