American corporations enthusiastically tagged products to the women's movement. In 1968, the Philip Morris Company introduced its Virginia Slims brand of cigarettes. The highly successful marketing campaign—with the memorable tagline, "You've come a long way, baby"—targeted young, professional women by co-opting the phrases, imagery, and values of the political movement and eventually sponsoring major tennis tournaments for women.
Vintage 1960s magazine advertisement, Massengill douche products, 1967 Tagline: "When a woman wants feel more than just clean only Massengill-clean will do." Published in Ebony magazine, April 1967, Vol. 20 No. 6. Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).
Advertisement for Tampax (Tampax INC.): 12 December 1938, Featured on page 52 of "LIFE, " tagline - "Why not use TAMPAX this very month?... modern, civilized sanitary protection is rapidly sweeping the country."