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There’s been a lot of research into the mystery of “umami,” the mild, pleasing savory flavor that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, “umami” was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost 30 years later, the delicate flavor is finally set to meet its perfect partner in a beer called Wazen (literally Japanese meal).

There’s been a lot of research into the mystery of “umami,” the mild, pleasing savory flavor that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, “umami” was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost 30 years later, the delicate flavor is finally set to meet its perfect partner in a beer called Wazen (literally Japanese meal).

Sake Bottle / 雪国のだるま ... Have this little guy and I love him. He stays out all year long!!!

Sake Bottle / 雪国のだるま ... Have this little guy and I love him. He stays out all year long!!!

Yangchon Makgeolli on Packaging of the World. Not sure what's inside I just like the packaging PD

Yangchon Makgeolli on Packaging of the World. Not sure what's inside I just like the packaging PD

Kawaii sake packaging

Kawaii sake packaging

Suntory Horoyoi Peach Chuhai Food Science Japan

Suntory Horoyoi Peach Chuhai Food Science Japan

彩か。だが色数。。  若手デザイナー夢事業 日本酒パッケージデザイン

彩か。だが色数。。 若手デザイナー夢事業 日本酒パッケージデザイン

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