Once again, I like the simplicity of this logo, and the fact that they did so much with just a few shapes and lines. You can obviously see the white in the logo stands out when it is placed on top of the black. This makes an important point to remember to chose the right colours. This logo influences my chosen audience because it is sophisticated and simple, and the pattern has a sense of wealth and elegance to it.
I thought we’d learn something together today and while cruising through the latest infographics, I stumbled upon this cool one about color psychology in logo design. I realize it’s a highly discussed subject and you’re probably familiar with the basics on the subject, but the facts are succinct and pleasantly presented; I just had to share it with you guys.
It was a time of cropped sweaters, high-waisted jeans and logo tees. Supermodels were celebrities. Kurt and Courtney the reigning king and queen and mixed tapes played Biggie and Bone Thugz ‘n’ Harmony. Now, the fashion of the 90s is influencing the designers of today. From 3.1 Phillip Lim to Theyskens’ Theory – the 90s are having a modern moment.