Mapping the Journey – Experience Beyond the Screen. THE CHALLENGE: How do we use our design skills to help organizations understand the experiences and interactions beyond the screen? A journey map describes the journey of a user by representing the different touch points that characterize interaction with the service.
I love anything involving royalty and history. (Sophia Coppola got most of the material for her Marie Antoinette script from this book.) Considering most people know her as the queen who said "Let them eat cake" I like how it paints a sympathetic portrait. (And she never said that.)