How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
Excellent chart for best eyeshadows for blue, green, brown & hazel eyes. I will say though, that sometimes picking a shadow the same color as your eye creates a dull kind of plain look. Its not as attractive as using a complimentary color for your eyes.