This infographic gives brief summaries of the 12 Jungian personality archetypes, for use when building charcaters. As with any writing tools, archetypes are really most useful if you think of them as a starying block - you cannot simply reduce people to 1
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
How to Make Jewelry or Decorations Out of Tin Can Lids