Huggies wipes: Messy thoughts, 2 Huggies (2/2). Communication Objective: Still maintain brand image. Method: Putting a girl baby with something else that creates a huge mess that Huggies is waiting for. "When inspiration strikes" is the slogan that references a childs want to get messy, or in this case artistic.
Advertising Agency: HEREZIE, Paris, France Executive Creative Director: Andrea Stillacci Head of planning: Luc Wise Creative Director: Alexander Van Walsum Copywriters / Art directors: Nicolas Duménil, Jacques Denain Photographer: Pierre Baelen Retouching Studio: La souris sur le gâteau