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Otto Storch (b. 1913-99) joined the McCall’s Corporation as the assistant art director for Better Living magazine and in 1953 was named art director of McCall’s magazine. Editor Herbert Mayes gave Storch a free hand to upgrade the graphics in 1958, and an astounding visual approach developed. Seen here -  Otto Storch (art director) and Paul Dome(photographer), pages from McCall's, 1961.

Otto Storch (b. 1913-99) joined the McCall’s Corporation as the assistant art director for Better Living magazine and in 1953 was named art director of McCall’s magazine. Editor Herbert Mayes gave Storch a free hand to upgrade the graphics in 1958, and an astounding visual approach developed. Seen here - Otto Storch (art director) and Paul Dome(photographer), pages from McCall's, 1961.

Otto Storch - McCall's 1961

1961 design for McCall's magazine

Museum of the City of New York Everything is Design: The Work of Paul Rand. Feb 25 - July 19, 2015

1991 interview with legendary graphic designer Paul Rand, creator of logos for IBM, ABC-TV, Westinghouse, UPS and hundreds more.

Think Small | 1960 Advertisement for Volkswagen of America | Designer: Doyle Dane Bernbach | Art Director: Helmut Krone

Think Small Title:Advertisment of volkswagen for america Designer: Doyle Dane Bernbach Art director: Helmut Krone

Past Print: Otto Storch and McCall's fifty years ago / part 1

O tto Storch was the Art Director of McCall’s for fourteen years from He was one of the New York School of designers that gave p.

Check out this @Behance project: “Otto Storch - Art Director” https://www.behance.net/gallery/7317437/Otto-Storch-Art-Director

Otto Storch was the art director of McCall’s Magazine in He always was looking to improve his art direction and he worked hard to distinguish McCall’s from other publications of the time.

Pino Tovaglia book - Exhibition of design work

Pino Tovaglia book – Exhibition of design work

Direction Magazine, Paul Rand (1914–1996)

Direction Magazine cover by Paul Rand / December 1940 Issue – "…In this illustration the form is intensified by dramatic narrative association. The literal meaning changes according to Contacts; the formal quality remains unchanged.

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