How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.
Software developer Mike Matas demos the first full-length interactive book for the iPad — with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth.