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University of Oxford 2014

The Chip Shop Awards, this year sponsored by Boutique Media, is now open for entries. The Drum catches up with some of judges to find out what work from previous years they would induct into the Chip Shop Hall of Fame.

Economist advert. Minimalist. Great copywriting.

The Economist. The red also identifies Reader's digest, making the wit immediately understood.

I'm not interested in getting married in church is more romantic. For all life's twists and turns: Flexible financial plans. - SwissLife

Swiss Life Ad: For All Life's Twists And Turns (Spillmann/Felser/Leo Burnett, Zurich) / Cannes Lions Gold Lion (Craft – Copywriting)

A classic and engaging advert from the Economist

The Economist: Benefit Of The Doubt - Adeevee

This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull, Text-Only Ads | Adweek

This Hotel Group Is 'Unadvertising' Its Properties With Intentionally Dull, Text-Only Ads

‘Unadvertise’ the New Advertising by The Small Luxury Hotels of the World (SLH) A new global campaign “Unadvertise” by The Small Luxury Hotels of the World (SLH) to differentiate its offerings from traditional hotel chains.

M-Four's campaign discouraging people from littering in Manchester. Litter complaints have halved in the city since it was launched. “

"A professional design studio within a council is quite a rarity": a look at Manchester Council's creative team, M-Four

M-Four& campaign discouraging people from littering in Manchester. Litter complaints have halved in the city since it was launched.

This is too short to be a yearbook copy, but notice the way it uses a humorous, familiar, personal way to get the reader interested. That's why we always include specific WHS details in the theme copies - to try to relate to the reader.

100 Brilliant Ads That Grab Your Attention With Clever Headlines And Copy

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