The pain that the customer is experiencing in the here-and-now is a common, understandable and immediate pain. That’s the one that you know you can successfully solve, so go for it. Vitamins hardly seem like they have a connection with pain, but there are some pretty direct connections. In the case of a prenatal vitamin, for example, a mother clearly wants to have a healthy baby. This advertisement subtly targets the pain of a baby’s maldevelopment.
E-Commerce Platform Granify Lands $7 Million Series A Funding