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IKEA promoted the fact that it was moving its store in Bergen, Norway by engaging local volunteers to help with the new store opening, in a campaign via SMFB.

IKEA promoted the fact that it was moving its store in Bergen, Norway by engaging local volunteers to help with the new store opening, in a campaign via SMFB.

Every entrepreneur MUST read this. something to do before ever starting. he who fails to plan plans to fail.

Every entrepreneur MUST read this. something to do before ever starting. he who fails to plan plans to fail.

Ten experiential marketing campaigns -   Sometimes marketers need to step away from spreadsheets and pay-per-click data and dream up a fantastical campaign to cast a spell on the brand’s target market. Here are ten experiential campaigns to remind us all that the greatest gift a marketer has is their imagination.

Ten experiential marketing campaigns - Sometimes marketers need to step away from spreadsheets and pay-per-click data and dream up a fantastical campaign to cast a spell on the brand’s target market. Here are ten experiential campaigns to remind us all that the greatest gift a marketer has is their imagination.

BRAND ACTIVATION - KALLEY on Behance

BRAND ACTIVATION - KALLEY on Behance

Como a ciência explica por que precisamos do storytelling?   O OneSpot compilou dados que mostram o motivo de lembramos mais do que vimos quando há uma boa história envolvida do que simples dados numéricos.   "O único momento que nossas mentes param de buscar distrações é quando temos uma boa história à nossa frente." (Fonte: facebook da Revista Proxxima 08/06/2014)

Como a ciência explica por que precisamos do storytelling? O OneSpot compilou dados que mostram o motivo de lembramos mais do que vimos quando há uma boa história envolvida do que simples dados numéricos. "O único momento que nossas mentes param de buscar distrações é quando temos uma boa história à nossa frente." (Fonte: facebook da Revista Proxxima 08/06/2014)

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