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Own Label Versus #Branded. Own Label Powers Ahead - Growing #Brands & Engaging Consumers

Own Label Versus #Branded. Own Label Powers Ahead - Growing #Brands & Engaging Consumers

#Brand CEOs/Leaders: Why Aren’t You Using The Power of Your Voice Online?

#Brand CEOs/Leaders: Why Aren’t You Using The Power of Your Voice Online?

Employee’s Online Reach: Are You Leveraging Yours To Grow Your Brand?   Top 5 Reasons for Leveraging Your Employee’s Online Reach to Grow Your Brand   1. Reach An employee that has amassed a large online following instantly opens up the possibility of widening the audience reach of the brand online. They have established themselves as an influencer and if they use this power to promote the brand it can impact on brand awareness and image.

Employee’s Online Reach: Are You Leveraging Yours To Grow Your Brand? Top 5 Reasons for Leveraging Your Employee’s Online Reach to Grow Your Brand 1. Reach An employee that has amassed a large online following instantly opens up the possibility of widening the audience reach of the brand online. They have established themselves as an influencer and if they use this power to promote the brand it can impact on brand awareness and image.

Personality Matters: Bringing Your Brand to Life to Grow Profits

Personality Matters: Bringing Your Brand to Life to Grow Profits

Does Your #Brand Name Transfer Successfully to the Global Export Markets?

Does Your #Brand Name Transfer Successfully to the Global Export Markets?

Are Your #Brand Values On The Money? They’re Critical to Your Profitability

Are Your #Brand Values On The Money? They’re Critical to Your Profitability

#Colour in #Brand #Strategy: #Colour Psychology and How it Influences #Branding  -  Colour and the science behind extends well beyond the aesthetics of just ‘good design’ and subjective preferences. The context of its usage together with personal and cultural associations has significant impact in terms of meaning and perceptions, both consciously and subconsciously, together with purchasing preferences. Checkout how colour works, what to use and what to avoid.

#Colour in #Brand #Strategy: #Colour Psychology and How it Influences #Branding - Colour and the science behind extends well beyond the aesthetics of just ‘good design’ and subjective preferences. The context of its usage together with personal and cultural associations has significant impact in terms of meaning and perceptions, both consciously and subconsciously, together with purchasing preferences. Checkout how colour works, what to use and what to avoid.

Growing Your #Brand Is Not All About New Sales with New Customers

Growing Your #Brand Is Not All About New Sales with New Customers

Seasonal #Branding : Tread Carefully with #Christmas Themed #Brand  #Strategies   —  From Ireland to Illinois, consumers react in unpredictable ways to brand #seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical end-of year-sales figures.   Take a look at this mixed bag of Christmas themed brand strategies, representing both large brands and smaller ones. What do you think of their activities?

Seasonal #Branding : Tread Carefully with #Christmas Themed #Brand #Strategies — From Ireland to Illinois, consumers react in unpredictable ways to brand #seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical end-of year-sales figures. Take a look at this mixed bag of Christmas themed brand strategies, representing both large brands and smaller ones. What do you think of their activities?

4 Top Reasons Why Your #Brand Should Engage in Cause Related Marketing. In an uncertain economic climate where consumer trust in major consumer #brands has been damaged, partnering with a worthwhile cause could be the best investment you make in your #brand strategy in the year ahead.

4 Top Reasons Why Your #Brand Should Engage in Cause Related Marketing. In an uncertain economic climate where consumer trust in major consumer #brands has been damaged, partnering with a worthwhile cause could be the best investment you make in your #brand strategy in the year ahead.

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