Employee’s Online Reach: Are You Leveraging Yours To Grow Your Brand? Top 5 Reasons for Leveraging Your Employee’s Online Reach to Grow Your Brand 1. Reach An employee that has amassed a large online following instantly opens up the possibility of widening the audience reach of the brand online. They have established themselves as an influencer and if they use this power to promote the brand it can impact on brand awareness and image.
#Colour in #Brand #Strategy: #Colour Psychology and How it Influences #Branding - Colour and the science behind extends well beyond the aesthetics of just ‘good design’ and subjective preferences. The context of its usage together with personal and cultural associations has significant impact in terms of meaning and perceptions, both consciously and subconsciously, together with purchasing preferences. Checkout how colour works, what to use and what to avoid.
Seasonal #Branding : Tread Carefully with #Christmas Themed #Brand #Strategies — From Ireland to Illinois, consumers react in unpredictable ways to brand #seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical end-of year-sales figures. Take a look at this mixed bag of Christmas themed brand strategies, representing both large brands and smaller ones. What do you think of their activities?
4 Top Reasons Why Your #Brand Should Engage in Cause Related Marketing. In an uncertain economic climate where consumer trust in major consumer #brands has been damaged, partnering with a worthwhile cause could be the best investment you make in your #brand strategy in the year ahead.