Really like how the brand name/ logo is engraved to the material use of the wood, mainly the 'build unique bonds' image. The marks and movement from depth drawing you in and the foreground movement moving you through the design is beautiful on the eye.
Minimalist yet powerful integrated system. The Logo vary from flat to 3D in order to ad depth and visual interest. The web system features a more visual approach, integrating the logo and type in a second reading.