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Although he has been in our homes since 1957, Mr. Clean’s significance as a  brand icon has diminished over time. Co-brands and endorsements have come  to dominate his packaging and a majority of the brand’s communications.  This led Chase to wonder: what happened to the “Mr.” in Mr. Clean?

Before & After: Mr. Clean

Before & After: Mr. Clean — The Dieline - Branding & Packaging

Brand Spotlight: Williams-Sonoma - The Dieline -

Brand Spotlight: Williams-Sonoma

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Honey Kid

" Fabula Branding has developed a label design for children food and non-food products by RETAIL GROUP, a major Russian retailer, as its private label.

UM COPO DE VINHO COM SIMPSON E MONDRIAN ~ ... And This is Reality

Constantin Bolimond and Dmitry Patsukevich inspired by the works of Pieter Mondrian and Simpson cartoons created a nice wine bottle design for no reason.

Over the Hills — The Dieline - Branding & Packaging

Over the Hills

Style AS - After Straightening & Blow Drying on Packaging of the World - Creative Package Design Gallery

Style AS - After Straightening & Blow Drying

“The strategy was to design a range that spoke straight to the hearts and  minds of the target audience, to balance tradition and craftsmanship with  the consumer behaviour and expectations of today within the category in  terms of taste appeal - especially when competing with global market  leading brands.”  “From the beginning it was clear that the typography was vital to  communicate the craftsmanship and experience behind the product, and the  typography was developed from hand sketches…

NINE - Apotekarnes

Have you ever heard of the Swedish soda brand Apotekarnes? I hadn’t and that’s most likely because I didn’t grow up in Sweden where it’s been popular for several generation with the young folk.

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